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Lesson From Florals by Patty
Patty Costlow’s journey from engineering to owning a thriving floral design company offers practical wisdom for entrepreneurs, especially those scaling from passion projects. She emphasized partnerships, creative authenticity, and learning from failure as keys to growth.
Prioritize Financial Planning
Pricing mistakes and unexpected costs can make or break your growth. Plan for the unexpected.
Know Your Strengths
Delegate tasks outside your strengths, like accounting, so you can focus on what drives your business.
Stay Original
Avoid the trap of copying trends on social media—bring your clients’ visions to life in a unique way.
Build Partnerships
Surround yourself with venues, mentors, and service providers that help amplify your reach.
Embrace Failure
Mistakes happen—own them, learn from them, and move forward.
Use Tech to Communicate
Tools like HoneyBook help manage clients and expectations in a scalable way.
About Florals by Patty
Where Vision Meets Floral Design
Florals by Patty is a boutique floral design company based in Noblesville, Indiana, founded by former mechanical engineer Patty Costlow. Specializing in weddings, the company combines floral artistry with event design to create custom, full-service experiences. With over 35 weddings a year and preferred partnerships at major venues, Patty’s work is known for honoring the client’s vision while delivering timeless and creative results.
Listen to them on Rise’s podcast, build boldly!
Learn how Patty Costlow turned her creative passion into Florals by Patty by building key partnerships, mastering social media, and embracing entrepreneurship’s lessons along the way.
Finding the right space
Space That Grows With You
When Patty outgrew her home studio, she found RISE through a local connection—and it became essential to her growth. With dual-purpose workshop and studio spaces, safety, and a supportive community, RISE empowered Patty to scale from one wedding to over 35 annually. The environment allows her to work through the night, collaborate with neighbors, and access the amenities she needs to thrive.
Space Type:
Location:
Small Warehouse
Franklin, WI
Key Podcast Takeaways
01.
Community Fuels Growth
Patty credits RISE’s supportive environment and flexible space as key to handling the demands of a booming wedding business—with 4 weddings in one weekend as proof.
02.
Own Your Mistakes
From missing installer notes to mismanaging finances, Patty’s message is clear: acknowledge mistakes, adjust, and don’t let fear stop your progress.
03.
Relationships Over Marketing
By partnering with venues and leveraging referrals, Patty grew her business without traditional advertising—showing the power of trusted networks.
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Learn How to Lease Business Space in Just 6 Simple Steps!
Whether you’re a sales rep needing minimal office space and room for inventory, a franchise requiring a blend of retail and storage space, or a therapist seeking a simple office, finding the right space is crucial. This guide will help you align each step with your business goals.
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