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Lessons From Coco The Shop
Partnerships don’t fail because people disagree—they fail when communication breaks down during change. Coco the Shop shares a real look at what happens when priorities clash, roles shift, and emotions rise… and the practical tools they use to get back on the same team.
Name the “Hat” You’re Wearing
They reduce misunderstandings by saying up front: “Is this my friend talking or my business partner talking?” It changes how feedback lands.
Pivot Is a Skill, Not a Failure
What works for two weeks might break with new demands. The win is adapting quickly—internally with workflow and externally with customer behavior.
Expect Conflict During Change
Losing a team member, entering a busy season, or moving spaces can trigger tension fast—because responsibilities shift and gray areas appear.
Respect Different Communication Styles
One co-founder wants to talk it out immediately; the other needs time. Learning how the other person receives communication prevents escalation.
Make Priorities Visible
Even when systems feel like “another job,” a simple visual process (they used Canva) helps clarify who owns what and what’s truly next.
About Coco The Shop
Elevated, affordable retail—built by partners who keep it real
Coco the Shop is a retail brand led by co-founders Lauren and Elizabeth, known for “elevated but classic” products kept under $100 without sacrificing quality. They regularly launch new products (notably on Tuesdays), share the behind-the-scenes realities of entrepreneurship and motherhood, and also host their own podcast, Unbuttoned(available on Apple, Spotify, and YouTube).
Listen to them on Rise’s podcast, build boldly!
Learn how Coco the Shop navigates real partnership challenges—competing priorities, shifting workloads, and hard conversations—while building systems, staying flexible, and protecting the friendship behind the business.
Finding the right space
When you grow, your space has to grow with you
Coco the Shop’s move from a backyard shed into RISE created room for real operational growth—clearer workflows, more structure, and shared accountability in a space designed for running a business (not squeezing it into “wherever it fits”).
Key Podcast Takeaways
01.
Communication is the partnership superpower
Use simple tools—like naming “friend vs. business partner” and writing processes down—to prevent emotional misfires and keep conflict productive.
02.
The right space reduces friction
Growth changes everything—from hours to responsibilities. A dedicated workspace at RISE made it easier to define roles, build systems, and evolve as the business evolved.
03.
Harmony beats perfect balance
Entrepreneurship (and motherhood) is seasonal. Let priorities shift day to day, return to your “why,” and focus on the next step that keeps the train moving.
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Learn How to Lease Business Space in Just 6 Simple Steps!
Whether you’re a sales rep needing minimal office space and room for inventory, a franchise requiring a blend of retail and storage space, or a therapist seeking a simple office, finding the right space is crucial. This guide will help you align each step with your business goals.
See What Our Customers Are Saying
Don’t just take our word for it. Here’s what our customers have to say
“…coming to rise we realize it might be a little bit more expensive but it helps you grow as a business because it’s geared towards partnership with businesses.”
