Can friendship and business truly coexist? At RISE Commercial District, we see it happen every day — especially among the women who choose to build boldly together. One standout example: Elizabeth Coratola and Lauren Schouweiler, co-founders of COCO the Shop, who prove that collaboration rooted in friendship can lead to extraordinary growth.
Where Friendship Meets Entrepreneurship
Elizabeth and Lauren’s journey began not just with a shared vision, but with a shared belief — that business can be built on empathy, respect, and trust. Their partnership didn’t just fuel a brand; it forged a lasting friendship.
“Entrepreneurship can be really lonely if you’re doing it alone,” Lauren says. “Having another person doing it with you can be challenging, but at the end of the day, our relationship is so much more of a priority than anything going on at work.”
It’s a philosophy that aligns perfectly with what RISE Commercial District stands for: creating spaces where entrepreneurs can grow, connect, and thrive — together.
Building with Intention
At COCO the Shop, timeless design and approachable luxury come together to help women feel confident and at ease. But behind the effortless aesthetic is a partnership grounded in communication and flexibility.
Elizabeth and Lauren have learned to divide responsibilities strategically, document their systems, and give each other the grace to grow. That intentional approach mirrors the kind of collaborative community that RISE fosters — where business owners support one another through every stage of growth.
Their story reminds us that sustainable success doesn’t come from avoiding conflict; it comes from embracing openness and empathy as tools for collaboration.
Lessons from Women Who Build Boldly
For women entrepreneurs, the balance between friendship, family, and ambition can be complex. Elizabeth and Lauren’s partnership shows that boundaries and communication aren’t just necessary — they’re empowering.
Their experience offers a powerful lesson: when women support one another, they create more than businesses. They create ecosystems of trust and belonging — the same spirit that drives the RISE community forward.
Build Boldly Together
At RISE Commercial District, we celebrate stories like COCO the Shop’s — stories of women who build with authenticity, courage, and heart. Friendship and business can not only coexist but thrive when they’re rooted in shared purpose.
👉 Listen to the full conversation!
Or watch below!
