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RISE was able to speak to Lite Comm on the Build Boldly Podcast. Learn more about who they are, what they do, where to find them, how RISE has supported their journey – and so much more.
Justin Roesler’s journey from military service to founder of a fast-scaling tower compliance company is packed with insights for entrepreneurs navigating uncertain starts, scaling challenges, and the importance of people. His military-honed mindset and methodical growth offer valuable takeaways for business builders at every stage.
Build the Right Team
The foundation of success is surrounding yourself with people you trust who share your vision.
Don’t Grow Too Fast Without a Plan
Scaling quickly brings financial and operational challenges. Be prepared to support your team with the right infrastructure.
Fake It (Professionally) Until You Make It
Present your business as capable and ready – even before you feel fully confident – while always delivering on promises.
Let Fear Drive Focus
Justin embraces “imposter syndrome” as a motivator — treating each day like the company’s last keeps the edge sharp.
Invest in Compliance Early
In high-risk industries, understanding OSHA, FAA, and insurance requirements from the start builds long-term trust and safety.
Lite Comm is a veteran-owned business specializing in FAA lighting compliance for telecom towers across the country. Founded by Justin Roesler after a career in the military, Lite Comm was built on a foundation of discipline, trust, and strategic relationship-building. What started in a garage has quickly scaled into a multi-crew operation, supporting nationwide clients through rigorous safety, training, and compliance. Whether it’s tower lighting or expanding into communications, Lite Comm is committed to precision, performance, and people.
Learn how Lite Comm grew from a garage-based startup into a multi-state tower compliance operation through strategic hiring, grit, and a military mindset.
Starting in a small unit at RISE Noblesville, Lite Comm quickly expanded as the business took off. The security, climate control, and delivery access gave Justin and his team the professionalism and flexibility they needed to handle valuable equipment and make a strong impression with national clients. RISE allowed them to scale space and services as they scaled their team – without missing a beat.
Space Type:
Location:
Small Warehouse
Franklin, WI
Justin keeps a healthy fear of failure alive to stay focused, humble, and sharp — proving that doubt, when harnessed well, can fuel resilience and drive.
With secure, climate-controlled units and room to grow, RISE helped Lite Comm move from a home garage to a trusted, professional headquarters that impresses vendors and clients alike.
Lite Comm was built through trust — from military colleagues, to first hires, to nationwide clients. Every connection is an opportunity for long-term growth.
Whether you’re a sales rep needing minimal office space and room for inventory, a franchise requiring a blend of retail and storage space, or a therapist seeking a simple office, finding the right space is crucial. This guide will help you align each step with your business goals.
“…coming to rise we realize it might be a little bit more expensive but it helps you grow as a business because it’s geared towards partnership with businesses.”
